The re-opened Rijksmuseum has published some astonishing numbers.

But what is interesting as well, is that the fridge magnet is the number one bestselling item in their museumstore.
Here some numbers:
- 70.000 fridge magnets were sold
- 872.000 souvenirs were sold in 2013
- the most popular themes in the store: 'The Milkmaid' by Vermeer (60.000 souvenirs sold) and 'The Nightwatch' by Rembrandt; (40.000 souvenirs sold)

Furthermore, 2.220.000 people visited the Rijksmuseum since april, and 6.000.000 people visited the website.

https://www.rijksmuseum.nl/nl/nu-in-het-museum/nieuws/openingsjaar-rijksmuseum-breekt-alle-records

 

rijksmuseum sells 70000 fridge magnets in 2013